Benchmark research that starts the conversation.
Discover what your market really wants and give your respondents a personal benchmark report full of valuable insights. Turn it into content that stands out and start meaningful conversations, based on data and insight.
Leading in benchmark research for fifteen years
at the forefront of benchmark research
benchmark studies conducted
appointments arranged
across every industry
Clients who trust us
From insight to new opportunities
One benchmark, multiple ways to strengthen your position in the market.
Explore new markets
Identify opportunities, understand the dynamics of new segments and get straight into conversation with decision-makers by sharing relevant insights and comparisons.
Test new products or services
Validate propositions with market data, understand needs and expectations, and discover early on which features or services truly matter to your audience.
Become a thought leader
Publish trends, statistics and comparisons from your benchmark. Build authority, strengthen your position and stay relevant with current, data-driven content.
Bring value to your network
Share market intelligence, insights and personal benchmark reports. Strengthen relationships, create engagement and help your network make better fact-based decisions.
01 · RESEARCH
We collect the data
Online research pages in your branding, well-crafted questionnaires and respondent management. That's how we gather reliable insights from the decision-makers in your market.
Discover our research →
02 · APPOINTMENTS
We get you to the table
Every participant receives a personal report comparing them with their peers. We schedule the appointment; you lead the substantive conversation at the right level.
How you get to the table →
03 · CONTENT
We generate the content
LinkedIn posts, articles, press releases and infographics. The market sees you as a thought leader, growing your audience — including those you haven't spoken to yet.
See the content →
Board-level decision-makers don't start with a pitch. They start with insight.
Our technology
Built for research, with our own software
BenchLab software turns completed surveys into unique, personal benchmark reports. It's a powerful respondent-management tool that maps your target audience at company level — and generates content at the push of a button, and much more.
Meet BenchLab →
Where we work
Our approach works just as well across borders. We connect you with the right decision-makers in new markets and countries — whether you're expanding abroad or entering the Dutch market from overseas.
Frequently asked questions
What does The Blue Hour do?
The Blue Hour is a Dutch B2B agency that helps organisations get quality appointments with decision-makers through benchmark research. Instead of cold calling, you invite decision-makers to take part in research, which opens the conversation at board level. This is called research based sales.
How does The Blue Hour help win new clients?
We set up a benchmark study among your target audience. Decision-makers compare themselves with their market and receive a personal report, which you discuss with them in a meeting. So you get quality appointments, market insight and content, instead of isolated leads.
Who is The Blue Hour for?
For B2B organisations that want to reach the right decision-makers at board level and stand out with content rather than volume.
What is research based sales?
Research based sales is selling through research: you approach decision-makers not with a pitch, but with a benchmark study they benefit from. The content opens the door, and the conversation is about their situation, not your product.
Ready to get to know your market?
Schedule an introduction, or first take part in our ongoing research to see how it works.