It is precisely in these times that the differences between entrepreneurs, managers, professionals and inspirers stand out. In general, it is the flourishing entrepreneurs who know what they are doing, who know how to do it, but above all who know why they are doing it. In particular, the driving force 'why', supported by the entire organisation, turns out to be a source of success.
Analyses
The situation is better with regard to market and competition analyses. In 58% of the cases, a market and/or competition analysis was made. Preparation is half the work according to many entrepreneurs and so it will also be with the start-ups. Where previously 'just do it' was the starting point and later we would see where we stand, a market analysis has become a nuance before starting. Good news, then.
Value proposition
The next step is now to use these analyses, combined with the right drivers, to offer a value proposition that is so distinctive that the entrepreneur stands out. When asked about this topic, The Blue Hour came to the conclusion that this is where the average SME needs to work. Distinction is what it is all about. Only then will the complaint often heard in research that there is (too) much competition and customers are less and less willing to pay for an (interchangeable) product or service be heard.
Why
A major advantage is that answering the question "why you do something" is always the start of a quality conversation. It is an understandable and inspiring fact which, told with passion, is always heard by the recipient. That is fine when a potential new customer is sitting across from you, but it is at least as fine when that passion is shared by the employees. The same employees who, in whatever capacity, can tell an inspiring story to their own environment.
In conclusion
In conclusion, The Blue Hour sees 'homework' for the entrepreneur. Ask yourself the following questions:
"Why did I ever start this business?"
"Why was I passionate about this and what did I want to achieve?
"Do your employees know what your passion is or do you have too much distance with them to make this clear?"
"Do you know how to convey your passion during a sales meeting or do you mainly tell potential customers what you do and how you do it?