Lead generation and increase in marketing conversion through marketing automation, SEO/SEA and retargeting.

 

%

more website visitors

%

more opt-ins per year

Step 1: Marketing automation

By using marketing automation, your website visitors are no longer anonymous. An extensive personal profile is made of each contact, for instance based on the answers given in the market research. This makes the combination of market research with marketing automation very powerful.

The approach makes it possible for your sales organisation to take action based on the online behaviour of your (potential) customers or relations.

For more information on the benefits of marketing automation click here.

Step 2: Technical optimisation

Before we deploy multiple techniques, we optimise the speed of your website. Technology is the foundation of a successful SEO strategy. The Blue Hour's technical website analysis analyses the technical aspects of your website that influence its performance in, for example, Google. Among other things, we look at: website structure, website speed and index optimisation.

Step 3: Keyword research

In a keyword research, we look at what words your potential customers use to find the services or products you offer.

We often use the keyword research for the development of the questions in the benchmark research. With a keyword research, the search behaviour of potential visitors is mapped out. The goal is to match the content of the website to these search queries as well as possible.

Step 4: SEO, SEA & Retargeting

A good coordination of your SEO & SEA ensures a better online findability. Retargeting, or remarketing, ensures that your website visitors who have visited your website somewhere or during the benchmark research are approached via relevant advertisements in order to still convert.