What is a benchmark?

What is a benchmark?

A benchmark is a nail that is driven into the ground so that the surveyor can always measure and compare from a fixed reference point. The term benchmark was later often used in quality control. As a product or service to...
Conversion time 3 times longer in 2015

Conversion time 3 times longer in 2015

Conversion time In the previous blog, we discussed the dissatisfaction with conversion time; the time it takes from making an initial contact to signing an offer. Many respondents indicated that this is three times longer than five years ago. This means that...